LETTERING DESIGN
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One Hundred approached UNA with the task of creating a lettering based artwork in support of Nike and Footlocker Inc. remix sneakers pack campaign.
The result was to create a bold & expressive harmonious lettering system that aligned with the movement and energy of the era.
Creative Direction - Emmanuel Wisdom, Eric Peet
Agency - One Hundred
Air Max 97 (left) & Air Max Plus (right)
Air Force 1 (left) & Air Max 1 (right)
Air Max 98 (left) & Air Force 1 (right)
