LETTERING & LOGO DESIGN
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Freeform approached UNA with a task of designing a bold logo-type that celebrates the genius and greatness of the black community. Blackness is not a one-month existence and neither is this Black History Month campaign—therefore the logo should represent next wave of black creative genius and their bold creativity, their genius and their ability to define pop culture.
The result was to create a unique logo that speaks beyond the movement and compliment the already existing Freeform branding. A logo that speaks to a system that intentionally degrade the genius of people in the black community. The type style was designed intentional to be bold and expressive.
Creative Direction – Emmanuel Wisdom
Agency – Pop’N Creative
YBFF Logo lockup + brand color background
YBFF logo concepts
YBFF andpersand options
YBFF logo lettering process
lettering designed intentionally to amplify influential young Black creatives voices from around the globe.
Sasha Merci with her YBFF award
YBFF honorees card
London Charles with her YBFF award